Private Label Wines

your label + our wine + our expertise 

Private label wines (also known as own labels, buyers own brand or OEM) are wines we make exclusively for a client, bottled under the client's label.

Our wines are award winning.

Our private labels become brands.

Bull & Bull offers full service - from vine to bottle.

Bull & Bull Private Label Wines

Our clients get access to the same wine we use in some of our award winning brands:


We can match wines to your flavour profile by blending different parcels.

Old Vine, Single Vineyard, and barrel aged wines are available.


Barossa Valley


Adelaide Hills

Eden Valley

Mclaren Vale

South Australia




Cabernet Sauvignon



Pinot Noir


Pinot Grigio

Sauvignon Blanc

Our Private Label Wine Process

The Bull & Bull process is simple, we take care of everything:

  1. You select one of our wines​​

  2. You select the dry goods (bottle, closure, carton) from our wide range of choices

  3. You confirm label design (you can bring a label to us or we can introduce you to great designers)

  4. We agree on price and volume (minimum orders range from 3,000 bottles to 12,000 bottles depending on wine)

  5. We sign a supply contract

  6. Bull & Bull manages all dry goods ordering including label printing

  7. Bull & Bull prepares the wine for bottling

  8. Bull & Bull manages the full bottling process

  9. Bull & Bull bottles the wine

  10. The wine is ready for sale / export

Wine Supply Support

We want to help make the wine buying, shipping and sales experience as easy as possible for our clients.

As a full service provider, we:

  • provide all documentation and processes required to export from Australia

  • supply documentation required for importation into overseas countries

  • provide professionally taken high quality bottle shots to for use in marketing material like brochures and websites

  • can submit the wines to leading wine writers for review

  • can write detailed winemaking notes and tasting notes

Private Label Wine Examples

A few examples of the private labels we have produced:

Barossa Valley Shiraz

Heavy imported bottle under cork

Coonawarra Cabernet Sauvignon

1.5L and 750ml bottles under cork, all wax dipped

Old Vine Barossa Valley Shiraz Mataro

Made from 50 year old vines, similar to Penfolds Bin 2 Shiraz Mataro

Single Vineyard Mclaren Vale Shiraz

Heavy imported burgundy bottle under cork

Why Bull & Bull?

Bull & Bull are luxury wine specialists - it's what we do every day, we don't spend any time with entry level wines.

Our business is 50% our brands and 50% private label, so both parts get our equal attention.

We have 20+ years of experience in super premium wine. That's 20 years of lessons learnt, labels designed, wines marketed, wines sold.


Our stocks of wine are backed up by the vineyards that grow the grapes, so we offer consistent supply of super premium wine.

We work on a full service model, it's more than a simple supply of wine, it's a partnership in brand building from the vine all the way through to marketing to the consumer. We help you sell the wines we make.